Alfredo is Director of Sales and Marketing for Steve's Margarita [http://www.stevesmargarita.com/], a 12% alcohol premium agave wine based ready to drink cocktail bottled in Miami, FL. He spent the past three years on development and regulatory approval and is currently busy building distribution both in the US and overseas. Uniquely, his RTD margarita can be frozen and served in the bottle (see YouTube video: http://www.youtube.com/watch?v=GlgYfeNYa0E ) and sold with just a beer and wine license. Other cocktails - these based on orange wine - have now joined the margarita: Long island, bloody Mary, and cosmopolitan.
Prior to his entry in the wine business Alfredo spent nine years in the cocoa and coffee business, supplying ingredients for the food, cosmetic, pharmaceuticals, and tobacco products.
In addition, since 1996 Alfredo has been consulting to Latin American clients in need of new or improved business models. Alfredo holds a masters degree in chemical engineering from ETH Zurich (the Swiss Federal Institute of Technology) and cut his PhD research short to get his MBA at Harvard, class of 1983.
He hails originally from Spain, is fluent in German and Spanish and resides in Miami since 1989.
.
No comments:
Post a Comment