Thursday, July 30, 2009

California Grapes International - Amy Hanson

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Amy Hanson is Vice President of Marketing for California Grapes International. She spends much of her time in California, and much of her time in Hong Kong, opening the Chinese market to California wines.


According to the Website, "California Grapes International, Inc. is your leader in international wine sales and distribution. The current business model of wine distribution and sales in the United States and abroad does not provide for an effective sale strategy beyond the direct sale of a wineries’ tasting room. The biggest challenge is the absence of value being provided to the buyer.

California Grapes International, Inc. has developed the necessary plan to achieve this “Value Added” sales and distribution model. In looking to international markets for the deployment of this plan we have identified and developed the necessary marketing, operations and sales support mechanisms to help domestic wineries realize the opportunity of international sales." USA headquarters are in San Jose, CA.
Wines currently represented are:

Amy is a graduate of Harvard College, class of 1992.

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